BUA Foods is Hiring Passionate Sales Leaders for North Central Nigeria

Imagine waking up every morning knowing your decisions help put quality flour, pasta, semolina and sugar on tables across Nigeria. That feeling of pride, purpose and progress is exactly what awaits the right candidates at BUA Foods. We are actively recruiting for two high-impact commercial leadership roles in the North Central region. If you thrive on growth targets, love building teams and want to work with one of Nigeria’s most respected FMCG manufacturers, this is your moment.

These are not just jobs — they are career-defining opportunities to shape market share, inspire Territory Sales Officers and deliver profitable results in a fast-moving consumer goods environment. Applications close on Friday, 24 July 2026. Don’t let this chance slip away.

Head of Regional Sales Operation – North Central Job Vacancy in Abuja

Grade: Assistant General Manager
Industry: FMCG Manufacturing
Location: Abuja
Reports to: General Manager, Sales & Distribution
Key Internal Partners: Supply Chain, Marketing, Customer Service, Finance
Key External Partners: Wholesalers, Retail Chains, Agencies and Key Accounts

What You Will Achieve as Head of Regional Sales Operation

You will own the full commercial agenda for the North Central region. Your mission is to drive profitable volume growth, expand market share and deliver commercial excellence across our Flour, Pasta, Semolina and Sugar portfolio. Every strategy you design and every team you lead will directly influence how families experience quality food products every day.

Core Responsibilities for This Senior Sales Leadership Role

• Craft and execute a winning regional sales strategy that hits ambitious volume, value and profitability targets.
• Inspire and coach Regional Sales Teams so they consistently outperform their goals.
• Deepen market penetration by winning new customers and key accounts while strengthening loyalty with existing partners.
• Orchestrate flawless sales execution, distribution coverage, product availability and in-store merchandising across every channel.
• Stay ahead of market trends, competitor moves and shifting customer needs so opportunities are never missed.
• Partner tightly with Supply Chain on demand planning, accurate forecasting and inventory optimisation.
• Drive strong collections, credit discipline and working-capital efficiency.
• Present clear, insightful sales reports and commercial recommendations to senior leadership.
• Champion company values, governance and ethical business practices in every interaction.

Qualifications & Experience Needed for the Head of Regional Sales Position

• Bachelor’s degree in Business Administration, Marketing, Economics or a closely related field (MBA is a strong advantage).
• Minimum of 10 years’ progressive sales experience, including at least 5 years in a senior sales leadership role within the FMCG industry.
• Proven track record of managing distributors and leading multi-state sales operations with measurable results.

Skills That Will Make You Stand Out in This BUA Foods Career Opportunity

• Sharp commercial acumen and a history of consistently exceeding ambitious sales targets.
• Excellent leadership, negotiation, analytical thinking and stakeholder management abilities.
• Strong command of Microsoft Office and modern sales reporting systems.

Regional Sales Manager Job Opening – North Central 2 (Kogi, Benue & Plateau) Based in Makurdi

Grade: Manager
Industry: FMCG Manufacturing
Location: Makurdi
Reports to: Head of Regional Sales Operation – North Central
Key Internal Partners: Supply Chain, Finance, Customer Service, Marketing, IT
Key External Partners: Distributors and Trade Partners

Your Mission as Regional Sales Manager in Kogi, Benue & Plateau

You will lead commercial operations across Kogi, Benue and Plateau states. Your focus is clear: drive sales growth, expand market share and deliver profitable results for our Flour, Pasta, Semolina and Sugar portfolio by building and motivating a high-performing team of Territory Sales Officers.

Day-to-Day Duties for the Regional Sales Manager Vacancy

• Own regional sales, revenue and profitability targets and make them happen.
• Recruit, develop and coach Territory Sales Officers until they deliver exceptional results every month.
• Expand distributor coverage, key-account penetration, wholesale and retail reach.
• Win new customers and deepen relationships with existing trade partners.
• Improve product availability, distribution efficiency and in-market execution.
• Monitor market trends and competitor activity so the team always stays one step ahead.
• Deliver accurate sales forecasts, business reports and actionable market intelligence.
• Ensure disciplined credit management and timely customer collections.
• Uphold company policies and commercial governance at all times.

Who Should Apply for This FMCG Sales Manager Role in Makurdi

• Bachelor’s degree in Business Administration, Marketing, Economics or a related discipline.
• 7–10 years of FMCG sales experience, with at least 3 years already spent in a management position.
• Demonstrated success in distributor management and route-to-market execution.

Skills That Will Help You Excel as Regional Sales Manager

• Strong leadership, negotiation, analytical and communication skills.
• Proficiency in Microsoft Office and ERP/sales reporting tools.
• Willingness and energy to travel extensively across North Central states.
• Self-motivated mindset and genuine passion for winning in the marketplace.

How to Apply for These Exciting BUA Foods Career Opportunities

If your heart is racing just reading this, you already know you belong here. Interested and qualified candidates should send their CV to:

career@buafoodsplc.com

Important: Use the exact position title as the subject line of your email (for example: “Head of Regional Sales Operation – North Central” or “Regional Sales Manager – North Central 2”).

Application Window:
Start Date: Tuesday, 21 July 2026
Closing Date: Friday, 24 July 2026

Only shortlisted candidates will be contacted. BUA Foods is an equal-opportunity employer committed to building a diverse and inclusive workplace.

This is more than a recruitment notice — it is an invitation to join a company that feeds millions and builds careers that matter. If you are ready to lead, ready to grow and ready to make a difference, we cannot wait to meet you.