Recruitment at Guinness Nigeria Plc

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.

We are recruiting to fill the position below:

Job Title: Content Manager, Reserve

Job Requisition ID: JR1122564
Location: Nigeria
Job type: Full-time, Permanent

Purpose Of Role

• The Content and Media team is charged with supporting brand building with a focus on connected availability by overseeing the development, implementation and continuous improvement of media strategies that support delivery of MBP objectives.
• This includes overseeing the creation of engaging content that are fit for platform/media channels, consistently executing OTIF and fully funded media plans that build salience.
• This team is also expected to establish and maintain strategic partnerships with agency partners plus lead and shape content and media innovation.
• This role is charged with developing and executing content strategies that drive brand awareness, engagement, and conversion in line with MBPs.
• The role will also have the responsibility of consistently measuring and improving performance of the digital content strategy on an ongoing basis to ensure that all content contributes to the overall brand and business objectives.

About The Role

• Develop and implement a comprehensive content strategy aligned with the brand’s objectives, target audience, and market trends.
• Guide the creation of compelling content that optimises strategic media channels.
• Collaborate with brand marketing teams to establish appropriate goals, budgets, and strategies that contribute to achieving overall brand objectives.
• Work closely with agency partners to execute plans that are both efficient and effective re delivering desired business outcomes.
• Lead strategic thinking for the SWC media and digital landscape, employing innovative and creative approaches to enhance brand salience, and cultural relevance, positioning the brand ahead of competitors.
• Drive a culture of compliance within the Marketing team, ensuring adherence to relevant regulations and requirements such as DMC, GAR, and CARM.
• Drive digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns, to enhance brand visibility and drive customer acquisition and retention.
• Performance Analysis: Monitor and analyze the performance of content and media campaigns, leveraging data and insights to optimize strategies and achieve measurable results.
• Collaborate closely with internal teams, including marketing, product development, sales, and creative, to ensure alignment and integration of content and media efforts with overall brand objectives.
• Develop and manage the content budget effectively, ensuring efficient utilization of resources and alignment with business goals.

Qualifications, Experience, And Leadership

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field; advanced degree or professional certifications are a plus.
• Minimum of 3 years’ experience in brand management, digital marketing experience is preferred
• Proven experience in content creation, digital marketing, and media planning, preferably in the FMCG or consumer goods industry.
• Strong understanding of consumer behavior, market dynamics, and emerging trends in content and media consumption.
• Excellent creative and storytelling skills, with the ability to develop compelling narratives and content that resonate with diverse audiences.
• Proficiency in digital marketing tools and platforms, including social media management tools, analytics software, and content management systems.
• Analytical skills, with the ability to leverage data and insights to inform decision-making and optimize performance.
• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.

Application Closing Date
4th February, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Job Title: Reserve Market Developer

Job Requisition ID: JR1120290
Location: Nigeria
Job type: Full-time, Permanent

About the Role
The Reserve Market Developer:

• Manages the On-trade accounts and ensures our brands especially Reserve are the most dominant in terms of visibility and rate of sale. Ensure Trade terms are executed in the outlet by working in close collaboration with the Reserve Brand Ambassador under the guidance of the Reserve Sales Manager.
• Manage designated Sales area in the On-trade, delivering stretched brand and portfolio targets across Spirits by effective outlet universe coverage. Ensure all brand communications are up-to-date and in great condition.
• Drive Spirit KPIs in On-trade market. Periodical (Quarterly) review outlet universe to ensure; optimum base number of viable and non-viable customers, call frequency per category, outlet sales performance and OAS review
• Ensure learning and application of the Reserve segmentation to drive Prestige Account trajectory to attract new customers while building and maintain strong relationship network with key industry owners and influencers and keep up to date of new trends
• Ensure flawless execution of 12 months activity plans promotions, innovations, own POP visibility, bar-staff training/ persuasion.
• Implement promotions, develop and execute merchandising programmes at Point of sale with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands
• Deploy the use of technology (SFA, Diageo One) to deliver Sales fundamentals on every call.
• Deliver consistent weekly business Reports (WBR) on account activities and competitor intelligence.
• Deliver consistently call objectives with strict observance of safety policies.
• Work with the Marketing team to identify, develop, and manage local marketing activities, including locally-based brand opportunities.
• Inspire consumers, customers and trade to advocate your brands.
• Deliver special events in a way which provides positive and sophisticated brand experiences for our consumers and customers.
• Act as the face of the brand and Diageo – proud of what you do
• Organize and coordinate launch activities and promotions in line with the brand.

Role Responsibilities
Executional Excellence:

• Event co-ordination: co-ordinate experiential events to build Reserve brands’ equity
• Reserve brand sales driver implementation in a defined outlet base.
• Oversight of execution of all brand, contract and 3rd space activities within the Reserve team
• Manage relationships with the Distributors and critical Customers in the Team and ultimately responsible for market execution within TLAs and Pace-Maker accounts.
• Ensure execution processes are performed efficiently, while managing costs and risks effectively.
• Conduct business performance reviews with distributors in order to track, monitor and adjust efforts and produce desired outcomes in all key business segments.

Execution Planning & Insight:

• Identify persuasion initiative outlet priorities and drive implementation with Reps.
• Share TTL intelligence with Reps to support world-class implementation of initiatives.
• Activity plan development support
• Provide input to assist in the development of BTL strategy.
• Report on competitor activity to Sales Managers, Customer Marketing and Marketing teams

On the ground, brands’ leadership:

• Identify, communicate, and selectively manage brand events in outlets.
• Development & management of consumer databases through administrative and reporting activity
• Support training of Trade Execution to 3rd party agencies we work with.
• Monitor market activity to develop the most cost-effective strategies in order to drive volume and profitability through increased penetration and promotion.

Experience / Skills Required

• Graduate Calibre with 4 years commercial expertise gained across Sales / Consumer Marketing or Sales Management.
• Good commercial understanding, P&L literacy, strong numerical skills, a high level of computer literacy and previous experience of financial/dat
• Good communication skills – written and verbal.
• Understanding of the total alcoholic drinks market
• Ability to identify emerging trends & insights.  Tenacious in translating this knowledge into commercial actions quickly.
• Demonstrate a high level of self-organisation and good time management.
• Ability to plan, implement activities and work cross functionally.
• Ability to develop strong relationships with trade partners, especially through demonstrating credibility vs. being seen as a brand salesperson.
• Ability to understand the motivations of individual trade partners and plan ROS drivers against this.
• Ability to identify emerging trends in the area and communicate that knowledge to key contacts within the team and Head Office.
• The face of the brand in the eyes of the customer, consumer and media.
• Ruthless in ensuring that all QDVPPP objectives are met with the customer base.
• Aware of financial principles and applies them within own role.
• On Premise Leadership Baseline – able to build professional, credible relationships with on-trade partners and develop profitable programs.
• Full clean driving license.
• Trade experience (either retail or supplier) advantageous.

Application Closing Date
7th February, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Job Title: Marketing Effectiveness Manager

Job Requisition ID: JR1111830
Location: Nigeria
Job type: Full-time
Level: L5
Reports To: Head of Consumer Planning – Southern, West and Central Africa

Purpose of Role

• The role of the Consumer Planning team is to proactively provide a well-rounded, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view.
• This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
• The role exists to create a virtuous culture of Marketing Performance, Measurement & Evaluation in Diageo, to increase the impact of our investment in A&P.

Top Accountabilities

• Drive delivery of the regional marketing financial performance target through utilisation of Diageo’s marketing effectiveness tools to the entire marketing budget in that region.
• Build capability across all SWC marketing teams to drive a deep change in behaviour applying marketing effectiveness principles to every investment decision.
• Continually enhance the marketing analytics programme that underpins the marketing effectiveness capability
• Work with colleagues in the Marketing team to synthesise key findings and insights into marketing performance and ensure they are fed back to key decision makers optimally.
• Continuously and actively seek out further enhancements of Diageo’s marketing effectiveness capability to unlock further value.

Qualifications, Experience, And Leadership

• Strategic thinking – A strategic and visionary leader able to make aggressive strategic choices that deliver for the short and long term.
• Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.
• Performance driven – Has an acute focus on performance and results, is highly accountable and determined to win.
• Agile – Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
• Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
• Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
• Externally focused – Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
• Invest in Talent – Track record of leading leaders and ability to build and cultivate high performing teams and insightful into what drives performance.

Flexible Working Statement:

• Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Application Closing Date
7th February, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online