Promasidor Latest Recruitment 2026: Consumer & Market Insights Manager & Brand Manager, Jobs

Job Overview

• Lead Promasidor Nigeria’s consumer and market insight agenda as a shared marketing capability across Dairy, Culinary and Beverages.
• Build deep understanding of consumers, shoppers, categories, channels and market dynamics; convert that understanding into clear growth implications and recommendations; and partner Category Growth Squads to build stronger, more relevant, consumer-led brands that drive profitable category growth.

Key Responsibilities

• Build a holistic view of consumers and shoppers, including occasions, need states, cohorts, product domains, category structure, retail/channel dynamics, macroeconomic factors, culture and emerging trends.
• Bring priority consumer segments to life in an inspiring, practical way that helps category and brand teams make better choices.
• Maintain a forward-looking view of competitor activity, category shifts and changes in consumer behaviour that may create risk or growth opportunity.
• Partner Dairy, Culinary and Beverages Category Growth Squads to translate market truth into growth bets, brand plans, 90-day priorities and concrete actions.
• Shape decisions on portfolio and architecture, innovation, product/pack/claims, communication, assortment, pricing, consumer journeys and customer/channel opportunities using evidence and consumer understanding.
• Proactively identify and size growth opportunities, explain the drivers behind them and recommend what the business should scale, fix, stop or accelerate.
• Define fit-for-purpose research methodologies and align project background, objectives, design, action standards and decision criteria with Marketing, R&D, Sales and other stakeholders.
• Create high-quality briefs, evaluate supplier proposals and manage research projects end-to-end – including design, protocols, questionnaires, stimulus, fieldwork, analysis and presentations to quality, timing and cost expectations.
• Combine ad hoc research with retail audit, consumer panel, brand/campaign tracking, product testing and other data sources to answer business questions and reduce decision uncertainty.
• Track category, brand and NPD performance and provide regular market updates that help leaders understand what changed, why it changed and what action is required.
• Maintain integrated dashboards and learning that connect business measures (revenue, volume, share, margin/contribution), consumer measures (penetration, frequency, consideration, preference, brand equity), growth bets and marketing effectiveness.
• Anticipate business information needs and ensure timely delivery of accurate data, analysis and interpretation for weekly, monthly and quarterly decision forums.
• Synthesize multiple sources into a clear point of view on present and future growth drivers, avoiding data dumps and focusing on implications, choices and next actions.
• Produce concise, compelling insight stories, reports and presentations with clear recommendations grounded in evidence, consumer understanding and business context.Influence stakeholders through strong judgement, fact-based challenge and quality of thinking, ensuring insight moves the organization from learning to action.
• Build strong research and data-partner relationships and hold suppliers accountable for quality, speed, cost effectiveness, learning value and actionable output.Work closely with Category Managers, Brand Managers, Media, Innovation, Commercial, Finance and Operations; contribute actively to weekly Category Growth Squads, monthly performance learning and quarterly growth reviews.
• Create a shared learning agenda across categories, capture post-project learning and improve research approaches, tools and ways of working over time.

Qualification Requirements

• Bachelor’s degree in Business, Marketing, Economics, Statistics, Social Sciences or a related discipline.
• Additional professional marketing, research or analytics qualification is an added advantage.
• 6 to 8 years of relevant consumer/market research, insights or analytics experience, preferably in FMCG / consumer goods.
• Demonstrated ability to manage custom research projects and build strong partnerships with key suppliers.
• Experience working cross-functionally and across multiple stakeholder groups.

Knowledge & Technical Skills:

• Strong understanding of retail audit / market measurement (e.g. Nielsen / NIQ) and consumer panel data.
• Strong analytical capability and confidence handling large ad hoc data sets; able to connect data to business implications.
• Practical experience with consumer research, including quantitative and qualitative approaches; product, pack, concept and communicationresearch exposure is advantageous.
• Strong Excel and PowerPoint capability; working knowledge of Tableau or other data visualization tools.

Physical Requirements and Environmental Conditions:

• Travel may be required for consumer immersion, market visits, fieldwork, agency meetings and regional/business reviews, including occasional overnight stays.
• Role is primarily office-based with regular field, consumer and market exposure.

Deadline: Not Specified

How to Apply: Interested applicants should use the links below to apply:

About the Job

• The Brand Manager translates category strategy and growth bets into strong, consumer-led brand plans and disciplined execution for assigned brand(s).
• The role builds stronger, more relevant brands that drive profitable category growth by combining consumer insight, brand planning, demand creation, innovation and commercial performance.
• Working through the Category Growth Squad and with shared Marketing capabilities, the Brand Manager is the day-to-day custodian of the assigned brand(s), converting strategy into clear plans, 90-day priorities, high-quality execution and performance learning.

Responsibilities

• Convert category strategy and growth bets into annual brand plans, 90-day priorities and clear execution roadmaps for assigned brand(s).
• Define brand objectives, strategic choices, activity calendars and success measures aligned with category and business goals.
• Use consumer, competitor, channel and brand performance data to identify growth opportunities, risks and actions.
• Recommend portfolio, SKU, pack, pricing and activation actions that strengthen brand power and profitable category growth.
• Act as day-to-day brand custodian, protecting positioning, identity and consistency across teams, agencies and consumer touchpoints.
• Build deep understanding of target consumers, shoppers, category trends and competitive activity using research, market intelligence and field learning.
• Translate insight into clear opportunity spaces, brand propositions, communication ideas and innovation concepts for review with the Category Manager.
• Support concept, claims, pack, pricing and business-case development, ensuring ideas are consumer relevant, distinctive and commercially viable.
• Execute approved brand positioning, identity, tone of voice and consumer promise consistently across assigned touchpoints.
• Develop integrated demand-creation plans across media, digital, social, PR, experiential, trade and in-market activation as relevant.
• Write sharp, consumer-grounded agency briefs that connect brand strategy, business objectives, target audience, desired response and KPIs.
• Partner with Media & Connections and agency teams to improve creative quality, media effectiveness and execution consistency.
• Track campaign impact and optimize activity based on evidence, learning and return on investment.
• Maintain high standards of brand expression across packaging, content, POS and consumer activation.
• Play an active role in the Category Growth Squad, owning agreed brand actions and helping unblock delivery.
• Partner with Insights, Media, Operations, Sales, Trade Marketing, Finance, Supply Chain and R&D to convert plans into coordinated execution.
• Bring clear brand performance updates, business cases and recommendations to weekly and monthly reviews.
• Manage agencies and external partners against agreed scope, timing, quality, budget and performance expectations.
• Support junior team members where applicable and contribute to a collaborative, accountable and learning-oriented Promasidor culture.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Commerce or a related field.
• Professional marketing qualification / membership of CIM or equivalent is an added advantage.
• 2 to 5 years of relevant experience in FMCG, consumer goods or a similar fast-paced marketing environment, with hands-on exposure to brand management, communication, innovation and commercial execution.
• Demonstrated ability to manage projects cross-functionally, work with agencies and turn consumer / market insights into effective brand actions.
• Experience in food, beverage or consumer packaged goods is an added advantage.

Knowledge & Technical Skills:

• Strong working knowledge of MS Office, Excel and presentation tools.
• Good understanding of brand strategy, consumer and shopper insight, integrated marketing communications, digital / social and media fundamentals.
• Working knowledge of brand scorecards, marketing effectiveness, budgets, basic P&L concepts, pricing and commercial performance measures.
• Familiarity with innovation / NPD, proposition development, portfolio management, route-to-market and structured post-launch learning.

Deadline: Not Specified

How to Apply: Interested applicants should use the links below to apply: