Recruitment at Mai Shayi Coffee Roasters Limited

Mai Shayi Coffe Roasters is a specialty coffee company focused on revitalizing the country’s coffee sector through sustainable farming, processing, and high-end coffee experiences.

We are recruiting to fill the position below:

Job Title: Head of Administration

Location: Abuja (FCT)

Role Purpose

• The Head of Administration is responsible for providing strong administrative leadership and operational support across all Mai Shayi Coffee locations.
• The role ensures that administrative systems, facilities, vendors, documentation, logistics and support services operate efficiently, cost-effectively and in full compliance with company policies, brand standards and regulatory requirements, enabling smooth day-to-day café and restaurant operations.

Key Responsibilities

• Develop, implement and continuously improve administrative policies, procedures and standard operating guidelines across head office and all café outlets.
• Ensure full compliance with internal policies, brand standards, regulatory requirements and local authority regulations applicable to food and beverage businesses.
• Oversee day-to-day administrative operations including office management, records management, correspondence and documentation control.
• Manage facilities across all locations, ensuring cafés, kitchens, offices, warehouses, parking areas and staff facilities are safe, functional and well maintained.
• Oversee preventive and corrective maintenance for coffee machines, kitchen equipment, furniture, fittings, power systems, water supply and sanitation facilities.
• Supervise maintenance officers and coordinate external vendors to ensure timely repairs and minimal operational downtime.
• Manage administrative aspects of vendor sourcing, onboarding, contracts, service level agreements and renewals in collaboration with procurement and finance.
• Monitor vendor performance and enforce contract compliance for services such as cleaning, security, waste management, utilities and equipment servicing.
• Provide administrative oversight of inventory, storekeeping and logistics processes, ensuring proper documentation, accountability and audit trails for consumables, non-consumables, uniforms and office supplies.
• Work closely with operations and finance teams to minimize losses, wastage and stock variances across outlets.
• Supervise workforce administration activities including attendance systems, shift documentation, staff welfare logistics and administrative support to HR processes.
• Coordinate onboarding and exit logistics for staff, including ID cards, uniforms, tools, access permissions and asset handovers.
• Support health, safety and hygiene compliance by coordinating inspections, incident reporting, risk assessments and safety training activities.
• Liaise with regulatory bodies, inspectors and external stakeholders on administrative, compliance and facility-related matters.
• Prepare and manage the administrative budget, monitor expenditure and implement cost-control initiatives without compromising service quality.
• Produce regular administrative performance, compliance and cost reports for management review.
• Identify operational gaps, risks and improvement opportunities and recommend practical solutions.
• Support business expansion activities including new outlet setup, renovations, relocations and operational scaling.

Key Performance Indicators

• Facility uptime and maintenance compliance, administrative cost efficiency, audit and regulatory compliance results, vendor performance ratings, accuracy of inventory records, staff satisfaction with administrative services, turnaround time for administrative support requests.

Qualifications and Experience

• Bachelor’s degree in Business Administration, Management or a related field, with an MBA or professional certification as an advantage.
• Minimum of 7 – 10 years of administrative or operations management experience, preferably within hospitality, retail or multi-site business environments.
• Strong knowledge of café or restaurant operations and regulatory requirements is required.

Required Competencies:

• Strong organizational and coordination skills, high attention to detail, vendor and contract management capability, cost control and budgeting skills, problem-solving ability, leadership and people management skills, and the ability to work effectively in a fast-paced hospitality environment.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their Applications to: chris@maishayicoffee.com using the job title as the subject of the mail.

Job Title: Head, Communication and Content Creation

Location: Asokoro, Abuja (FCT)
Employment Type: Full-time
Reports To: Managing Director / Chief Executive Officer

Job Overview

• The Head of Communication and Content Creation is responsible for defining, leading, and executing Mai Shayi Coffee Roasters Limited’s end-to-end communication, brand storytelling, and content ecosystem.
• This role serves as the guardian of the brand voice, visual identity, and narrative across all customer touchpoints.
• The position drives awareness, relevance, and emotional connection with consumers by delivering consistent, high-quality, and culturally resonant communication that reflects Mai Shayi’s values, craftsmanship, and ambition to shape Nigeria’s contemporary coffee culture.
• The role balances strategic leadership with hands-on creative direction, ensuring measurable impact on brand equity, customer engagement, and business growth.

Core Responsibilities
Strategic Communication and Brand Positioning:

• Develop, document, and execute a comprehensive communication and content strategy aligned with the company’s vision, brand promise, and commercial objectives.
• Define and continuously refine Mai Shayi’s brand voice, tone, and messaging framework across all platforms and audiences.
• Position Mai Shayi Coffee Roasters as a leading authority and cultural reference point in Nigerian coffee, lifestyle, and hospitality spaces.
• Lead internal communication initiatives that strengthen alignment, culture, and brand understanding across teams.
• Ensure consistency and quality control across all brand expressions, campaigns, signage, packaging content, and promotional materials.

Content Strategy, Creation, and Distribution:

• Own the content roadmap, including editorial calendars, campaign themes, and storytelling priorities across digital, in-store, and external channels.
• Provide creative leadership for the development of written, visual, and audiovisual content, including brand stories, product narratives, social media content, blogs, newsletters, videos, podcasts, and paid campaigns.
• Oversee the planning, execution, and optimization of social media platforms including Instagram, X, TikTok, Facebook, and LinkedIn, to drive awareness, engagement, and conversion.
• Translate business initiatives, product launches, sustainability efforts, and customer experiences into compelling, relatable, and culturally relevant stories.
• Ensure all content meets brand standards, legal requirements, and quality benchmarks before publication.

Digital Performance and Audience Engagement:

• Use analytics and performance data to assess content effectiveness, audience growth, and engagement trends.
• Continuously test, learn, and refine content formats, messaging, and channels to improve reach, interaction, and brand affinity.
• Monitor industry, lifestyle, and cultural trends to keep the brand relevant and forward-looking.
• Work closely with marketing and sales teams to ensure content supports traffic, footfall, and revenue objectives.

Media Relations and Public Engagement:

• Build and maintain strong relationships with journalists, media houses, influencers, bloggers, and cultural tastemakers.
• Develop and distribute press releases, brand announcements, media kits, and corporate statements in line with strategic priorities.
• Coordinate media coverage for product launches, events, partnerships, and key milestones.
• Act as a brand spokesperson when required at events, interviews, industry forums, and community engagements.

Leadership, Collaboration, and Resource Management:

• Lead, coach, and develop the communication and content team, fostering creativity, accountability, and continuous improvement.
• Set clear goals, performance expectations, and development plans for team members.
• Collaborate cross-functionally with marketing, operations, retail, and leadership teams to ensure alignment and impact.
• Manage relationships with external creative agencies, photographers, videographers, designers, and freelancers.
• Plan and manage budgets, timelines, and resources to ensure efficient delivery of communication initiatives.

Monitoring, Reporting, and Continuous Improvement:

• Establish clear KPIs and reporting frameworks for communication and content performance.
• Prepare regular reports for senior management with insights, outcomes, and recommendations.
• Identify gaps, risks, and opportunities, and proactively propose improvements.
• Ensure compliance with brand guidelines, budgets, and agreed timelines across all projects.

Qualifications and Experience

• Master’s Degree in Mass Communication, Media Studies, Journalism, Marketing Communications, or a related discipline.
• Minimum of five years progressive experience in communication, content creation, brand management, or media roles, preferably within lifestyle, hospitality, food, or consumer brands.
• Proven experience managing multi-channel content across digital, social, print, and broadcast platforms.
• Strong working knowledge of digital marketing tools, content management systems, and social media platforms, including analytics and scheduling tools.
• Exceptional writing, editing, storytelling, and presentation skills with a strong eye for detail and quality.
• Demonstrated leadership experience with the ability to inspire, guide, and manage creative teams.
• Solid experience in public relations, stakeholder engagement, and brand reputation management.
• Hands-on creative skills such as photography, video editing, or graphic design are an added advantage.
• Strong planning, organizational, and project management capabilities.

Key Competencies and Attributes:

• Strategic and creative thinking with strong commercial awareness
• Excellent verbal and written communication skills
• Strong interpersonal skills and stakeholder management ability
• Analytical mindset with the ability to translate data into insight
• People leadership and team development capability
• High level of innovation, adaptability, and cultural awareness
• Strong sense of brand stewardship and reputation management

Application Closing Date
26th January, 2026.

How to Apply
Interested and qualified candidates should send their CV and Cover Letter to: chris@maishayicoffee.com ; copy kayode@maishayicoffee.com and rita@maishayicoffee.com using the position and location as the subject of the mail.

Job Title: Head of Sales

Location: Abuja (FCT)

Role Purpose

• The Head of Sales is responsible for driving total revenue growth for Mai Shayi Coffee through retail café sales, corporate coffee solutions, events and catering, strategic partnerships, and the direct sale, leasing and placement of coffee machines.
• The role focuses on building sustainable revenue streams by combining product sales, equipment solutions, long-term contracts and strong customer relationships across multiple market segments.

Key Responsibilities

• Develop and execute a comprehensive multi-channel sales strategy covering café walk-in sales, corporate coffee supply, events and catering, delivery platforms, partnerships, and coffee machine sales, rentals and leasing models.
• Drive end-to-end coffee machine sales including espresso machines, grinders, brewers and accessories, targeting offices, hotels, restaurants, cafés, co-working spaces, event venues and retail partners.
• Structure and manage machine sales models such as outright purchase, leasing, rental and coffee-supply-bundled agreements to ensure recurring revenue.
• Secure corporate and institutional contracts for coffee supply, machine placement, barista training, maintenance and servicing agreements.
• Lead negotiations on pricing, service level agreements and commercial terms to ensure profitability and long-term partnerships.
• Collaborate with operations and technical teams to coordinate installation, commissioning, after-sales support and ongoing maintenance of coffee machines.
• Drive upselling and cross-selling of coffee beans, consumables, accessories, training services and maintenance contracts alongside machine sales.
• Optimize outlet and retail sales performance by increasing average order value, promoting merchandise and home brewing equipment, and supporting in-store machine demonstrations where applicable.
• Recruit, train, coach and manage the sales team to deliver strong performance across both consumable and equipment sales, with clear targets and accountability.
• Design and manage sales incentive and commission structures aligned with revenue growth, machine placements and recurring income.
• Establish and manage strategic partnerships with coffee machine manufacturers, distributors, hospitality groups, corporate service providers and event organizers.
• Represent Mai Shayi Coffee at trade fairs, coffee exhibitions, industry events and corporate networking forums.
• Work closely with finance to develop competitive pricing models, manage margins and monitor cost-to-serve across all sales channels.
• Prepare accurate sales forecasts and performance reports covering retail sales, corporate accounts and coffee machine sales, using data to identify trends, risks and growth opportunities.
• Drive customer retention by ensuring a seamless customer journey from initial engagement to machine installation, service delivery and ongoing account management.
• Handle key account escalations and ensure high levels of customer satisfaction and brand loyalty.

Key Performance Indicators

• Total revenue growth, coffee machine sales value and volume, number of active machine placements and leases, corporate accounts acquired and retained, recurring revenue from coffee supply contracts, sales team target achievement, gross margins on machine and solution sales.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration or a related field, with an MBA as an advantage.
• Minimum of 7 – 10 years of sales experience, including at least 3–5 years in a leadership role, preferably within coffee, beverage, hospitality, FMCG or equipment sales.
• Proven experience in B2B or solution-based sales and closing high-value corporate contracts is strongly preferred.

Required Competencies:

• Strong commercial and negotiation skills, solution-selling mindset, ability to understand coffee equipment at a functional and commercial level, excellent communication and relationship management skills, data-driven decision-making and a results-oriented leadership approach.

Application Closing Date
12th January, 2026.

How to Apply
Interested and qualified candidates should send their Applications to: chris@maishayicoffee.com using the job title as the subject of the mail.