Recruitment at ReelFruit

ReelFruit, founded in 2012, is the market leader in the healthy snack category, pioneering the introduction of healthy dried fruit as a snack in the Nigerian market. The company was founded on a mission to build a scalable agribusiness to add value to the local fruit value chain, produced, package and distribute locally made snacks that could sit on any shelf in the world!

We are recruiting to fill the position below:

Job Title: Social Media Manager & Content Creator Executive

Location: Nigeria
Employment Type: Full-time

Job Summary

• The Social Media Manager & Content Creator Executive will be responsible for managing the organization’s social media presence, developing and executing content plans, and creating high-quality digital content.
• The role requires strong copywriting skills, analytical capability, and hands-on experience in video content creation to support brand visibility and engagement.

Duties and Responsibilities
Social Media Management & Execution:

• Manage and maintain the company’s social media platforms in line with brand objectives and guidelines.
• Plan, schedule, and publish content across all assigned platforms.
• Monitors comments, messages, and mentions, ensuring timely and professional engagement.
• Ensure brand tone, visual identity, and messaging are consistently applied across all social media outputs.

Content Planning & Creation:

• Develop and manage a structured content calendar aligned with campaigns, product launches, and key marketing activities.
• Create engaging social media content, with a strong focus on short-form video content (Reels, TikTok, Shorts).
• Write clear, compelling, and brand-aligned copy for captions, hooks, and calls-to-action.
• Work closely with internal teams or external partners to deliver content requirements where necessary.

Analytics & Performance Reporting:

• Track and analyze social media performance using platform insights and analytics tools.
• Prepare periodic performance reports highlighting engagement, reach, growth, and key insights.
• Use data and insights to recommend improvements to content strategy and execution.

Administrative & Team Support:

• Maintain an organized digital content calendar, deadlines, and posting schedules.
• Manage documentation related to content plans, approvals, and reports.
• Support the Brand and Marketing team on digital campaigns, launches, and other brand initiatives as required.
• Provide general support to the Brand Manager on assigned digital and content-related tasks.

Educational Qualifications, Experience & Requirements

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field.
• Minimum of 2 years’ experience in social media management or digital content roles.
• Strong written communication and copywriting skills.
• Demonstrated experience in video content creation and editing.
• Ability to analyze social media metrics and report performance.
• Strong organizational and time-management skills.
• Ability to think creatively and respond swiftly in dynamic situations; proactive and open-minded.

Application Closing Date
20th February, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Job Title: Sales Executive 

Location: Nigeria
Employment Type: Full-time

Job Summary

• The Sales Executive is responsible for driving revenue growth and market penetration by generating leads, converting prospects, maintaining customer relationships, and executing regional sales strategies in assigned territories (Benin & Warri).
• This role is crucial in supporting ReelFruit’s expansion objectives and ensuring visibility and product performance in the field.

Duties & Responsibilities
Prospecting & Lead Generation:

• Identify and research potential clients within the assigned territory.
• Qualify leads and determine conversion potential.
• Develop and execute a structured prospecting plan to attract new clients.

Relationship Building & Account Management:

• Establish and maintain strong relationships with key decision-makers.
• Understand customer needs and propose solutions that align with their business goals.
• Manage accounts to drive up-selling and cross-selling opportunities.

Industry Knowledge & Product Expertise:

• Stay up to date with industry trends and market dynamics.
• Maintain a strong understanding of ReelFruit’s products and offerings.

Sales Calls & Presentations:

• Conduct effective discovery calls and in-person presentations.
• Handle objections and negotiate contracts with a focus on closing deals.

Sales Strategy Implementation:

• Execute strategic sales plans as defined by the Sales Manager.
• Gather feedback from clients and analyze competitor activity to refine sales tactics.

Performance & Reporting:

• Meet or exceed monthly, quarterly, and annual sales targets.
• Analyze sales performance data to identify gaps and opportunities.
• Submit accurate weekly and monthly sales forecasts and reports.

Educational Qualifications, Experience & Requirements

• HND/B.Sc./B.A in Business Administration, Marketing, or a related field
• Minimum of 3 years proven experience in FMCG sales (dried fruits or food industry preferred)
• Strong communication, negotiation, and relationship-building skills
• Ability to analyze and solve problems using data
• Target-driven, self-motivated, and results-focused
• Collaborative mindset and strong work ethic
• Proficient in reporting and performance tracking.

Application Closing Date
13th February, 2026.

Method of Application
Interested and qualified candidates should:
Click here to apply online

Job Title: Trade Marketing Executive

Location: Nigeria
Employment Type: Full-time

Job Summary

• The Trade Marketing Executive will be assisting in planning and execution of all trade marketing initiatives that align with ReelFruit’s sales goals and brand positioning.
• The ideal candidate will be responsible for competitor tracking, pricing, visibility across all markets and relationship management.

Duties and Responsibilities:

• Assist in planning and executing trade marketing initiatives that support ReelFruit’s sales goals and brand positioning.
• Ensure consistent product visibility, correct pricing, and on-shelf availability across General Trade (GT) and Modern Trade (MT) outlets.
• Track competitor activities, including promotions, pricing, and new product launches, and provide actionable insights to the team.
• Coordinate in-store activations, promotions, merchandising, and product displays to maximize brand impact.
• Build and maintain strong relationships with retailers, and field teams to ensure smooth execution of trade programs.
• Conduct weekly market visits to monitor execution quality, gather trade insights, and identify opportunities for growth.
• Support sales teams.
• Prepare weekly and monthly trade performance reports, highlighting key achievements, gaps, and recommendations.

Educational Qualifications, Experience & Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1–2 years’ experience in trade marketing, sales, or FMCG field roles.
• Basic understanding of Nigeria’s retail landscape, trade channels (GT & MT), and shopper behavior.
• Experience in planning and executing in-store promotions, merchandising, and product activations.
• Excellent communication, negotiation, and relationship management skills with distributors, retailers, and internal teams.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with trade marketing software and analytics tools is an advantage.
• Ability to travel frequently for market visits and field execution.
• Detail-oriented, proactive, and results-driven, with a strong focus on execution and achieving sales targets.

Salary
Not Specified.

Application Closing Date
20th February, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Job Title: Retail Sales Executive

Location: Nigeria
Employment Type: Full-time

Job Summary

• The Retail Sales Executive is responsible for acquiring new trade accounts, retaining existing customers, increasing product visibility, and executing account plans to meet sales targets.
• This includes conducting discovery sales calls, identifying customer needs, and maintaining strong stakeholder relationships.

Responsibilities
Sales and Business Development:

• Acquire new retail outlets and expand the existing customer base.
• Conduct discovery calls and sales presentations to understand client needs and close deals.
• Execute account plans to upsell and cross-sell products.
• Maintain updated knowledge of products and industry trends.

Relationship Building and Account Management:

• Establish and maintain relationships with decision-makers and influencers in customer organizations.
• Understand customer pain points and ensure satisfaction through tailored solutions.
• Optimize customer accounts to prevent stock-outs and ensure full product visibility.

Sales Strategy and Execution:

• Implement sales strategies as directed by the manager.
• Monitor competitor activities and market trends to inform tactical decision-making.
• Provide daily and weekly sales reports to track progress and inform leadership.

Reporting and Documentation:

• Maintain detailed and accurate sales records.
• Provide actionable insights from sales activities and market feedback.
• Conduct quarterly sales forecasting and performance analysis.

Educational Qualifications, Experience & Requirements

• Minimum of HND / B.Sc. / B.A. in Marketing, Business Administration, or relevant field.
• 1 – 3 years of retail or modern trade sales experience, preferably in FMCG.
• Strong ability to generate business leads and expand customer base.
• Strategic thinker with negotiation and decision-making capabilities.
• Ability to multitask, prioritize work, and meet deadlines independently.
• Self-motivated, target-driven, customer-centric, and solution-oriented.
• Excellent interpersonal and communication skills with a strong sense of ownership.

Application Closing Date
13th February, 2026.

Method of Application
Interested and qualified candidates should:
Click here to apply online