Recruitment at Sonia Foods Industries

Sonia Foods Industries is one of the leading tomato products processing factories in West Africa. Its headquarter is located in Lagos-Ibadan Expressway, KM 39. The company produces Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder and Thyme Leaves, under the brand name Sonia. The factory is located in Ikorodu Shagamu Express Road, Onigbagbe/Sotubo Village, Shagamu Ogun State, Nigeria.

We are recruiting to fill the position below:

Job Title: Brand Manager-Milk & Dairy

Location: Nigeria
Employment Type: Full-time

Job Summary

• We are seeking a high-performing and passionate Brand Manager to lead the strategic and creative direction of our milk and dairy product portfolio.
• This role requires a visionary leader with proven experience in FMCG brand management, particularly in milk and dairy categories, to strengthen brand equity, drive consumer engagement, and accelerate business growth.

Key Responsibilities

• Brand Strategy & Positioning: Develop and implement compelling brand strategies that align with business objectives and consumer insights across the milk and dairy category.
• Marketing Campaigns: Lead the planning, execution, and optimization of 360° marketing campaigns (ATL, BTL, and digital) to build brand awareness, engagement, and conversion.
• Innovation & Product Development: Collaborate with R&D and cross-functional teams to drive innovation, oversee product launches, and enhance product portfolio performance.
• Consumer Insights & Market Trends: Leverage market research and consumer data to identify trends, opportunities, and competitive threats, and translate insights into impactful actions.
• Brand Performance Management: Track KPIs, analyze brand health metrics, and provide regular performance reports and actionable recommendations.
• Cross-functional Collaboration: Work closely with Sales, Trade Marketing, Supply Chain, and external agencies to ensure seamless brand execution and consistency across all touchpoints.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 5 years of experience in brand management within the FMCG sector, with a strong focus on milk and dairy products.
• Proven track record of successful brand building and marketing campaign execution.
• Strong understanding of consumer behavior, market dynamics, and category trends.
• Excellent project management, communication, and leadership skills.
• Ability to think both strategically and creatively, with a hands-on approach.

Why Join Us:

• Be part of a passionate and innovative team shaping the future of dairy brands.
• Work in a fast-paced environment where your ideas and impact matter.
• Competitive compensation and career growth opportunities.

Application Closing Date
30th September, 2025.

How to Apply
Interested and qualified candidates should send their CV to: careers@blumedistribution.com cc: Oluchi.Sunday@blumedistribution.com using the Job Title and Location as the subject of the mail.

Job Title: Modern Trade Manager

Locations: Abuja (FCT) & Port Harcourt – Rivers
Employment Type: Full-time

Summary

• We are seeking an experienced and results-driven Modern Trade Manager to join our dynamic FMCG team.
• The successful candidate will be responsible for managing and growing our modern trade business, ensuring strong relationships with key accounts, and driving sales performance across modern market outlets such as Shoprite, Justrite, SPA, Jendol, and other leading modern trade chains.

Key Responsibilities

• Develop and execute modern trade strategies to achieve sales targets and market share growth.
• Manage and maintain strong business relationships with key accounts within the modern trade sector.
• Lead, coach, and motivate a sales team to deliver excellent execution and performance in modern trade channels.
• Negotiate and manage contracts, listings, pricing, and promotional activities with modern trade customers.
• Ensure excellent in-store visibility, merchandising, and availability of products.
• Monitor competitor activities and market trends to identify growth opportunities.
• Prepare and present sales performance reports, insights, and forecasts to management.
• Work cross-functionally with supply chain, marketing, and finance teams to ensure smooth operations and customer satisfaction.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or related field (an MBA is an added advantage).
• Minimum of 8 years’ proven experience in managing modern trade accounts in an FMCG company or companies.
• Strong track record in building and sustaining relationships with major modern market outlets (Shoprite, Justrite, SPA, Jendol, etc.).
• Demonstrated ability to lead a sales team and deliver against ambitious targets.
• Excellent negotiation, communication, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Must reside in and have work experience within the location applied for.

What We Offer

• Competitive compensation and benefits package.
• A dynamic and growth-driven work environment.
• Career development opportunities within a leading FMCG organization.

Application Closing Date
10th October, 2025.

How to Apply
Interested and qualified candidates should send their CV and a cover letter to: careers@blumenigeria.com using the Job Title as the subject of the mail.

Job Title: Territory Sales Manager (TSM)

Locations: Abuja, Kwara, Ogun, Oyo, Akwa Ibom, Rivers, Cross River, Anambra, Delta, Benin, Enugu, Niger, Lagos, Plateau, Imo, Ebonyi and Abia
Employment Type: Full-time

Job Summary

• We are looking for ambitious and result-driven Territory Sales Managers (TSM) with proven experience in sales supervision within the FMCG industry.
• If you have a flair for open market sales, at least 2 years of supervisory experience, and are willing to grow your career in sales management, this opportunity is for you.

Key Responsibilities

• Supervise, lead, and motivate field sales representatives to achieve daily, weekly, and monthly sales targets.
• Drive numeric and value distribution within assigned territory.
• Monitor sales activities, competitor performance, and market trends.
• Ensure proper route coverage, visibility, and product availability across outlets.
• Develop and maintain relationships with key distributors, wholesalers, and retailers.
• Provide regular sales reports and market feedback to management.
• Train, coach, and mentor field sales staff to improve performance.

Requirements

• Minimum of 2 years’ experience in a sales supervisory role, preferably within the FMCG sector.
• Proven track record of meeting and exceeding sales targets.
• Strong leadership, people management, and communication skills.
• Excellent knowledge of open market sales and distribution channels.
• Ability to work independently and within a team.
• Candidate must apply based on location/state of residence.

Application Closing Date
30th September, 2025.

How to Apply
Interested and qualified candidates should send their CV to: careers@blumedistribution.com cc: Oluchi.Sunday@blumedistribution.com using the Job Title and Location as the subject of the mail.

Job Title: Chef, Culinary & Stimulating Beverage

Location: Nigeria
Employment Type: Full-time

About the Position

• Majorly involve about preparations, Evaluation, Feedback & Suggestion sharing about Own brands products, Competitor products and new product under developments.
• Closely work Partner with R&D, Marketing, Sales, Consumer in sights, Sales and Consumer testing team.

Major Duties & Responsibilities

• Preparation & Evaluation of the Products Developed by PD team and Suggestion of product improvements and maintain the record as per SOP.
• Blending and Packing of the new products and maintain the record.
• Execute the Culinary Product applications, Plan and Activities aligned with Organizations Purpose.
• Evaluation of own & Competitor Brands (Culinary, Beverage & Other Categories) Timely and Record the Observations.
• Visit to Food Services place and Customer House for Response observations and records.

Scope:

• Learning about in house sensory evaluations and taste panels to assess product quality and make improvements.
• Learning about Major Industrial ingredients and it’s applications in Culinary & Beverages food Ingredients and Factors that affect the Food ingredients quality.

Sanitary & Hygiene Practice:

• Follow the Guidelines of Industrial Kitchen & Personal Hygiene practices of US FDA / EURO Standards.

Others:

• Recording the Inward materials and storing as practice.
• Monitoring of Fresh Raw materials, Processed materials and Consumables and generation Monthly Indents.
• Used utensils & Other should washed & Cleaned by yourself.
• Recording & Documentation of Daily activities.

Value Addition:

• Generation Cook books
• Generation of new recipes using the industrial Culinary ingredients
• Generation of Cost-effective recipes for Customers.

Working Fun:

• Travel with In Lagos, Presence in Trade shows.
• Collaborations with Consumer and Demonstrations of Culinary Art.
• Meeting with Suppliers and explaining the Food Ingredients performance.

Desired Skills & Qualifications

• Max 2 years of hands-on culinary experience, such as restaurants, test kitchens, and/or social media, plus at least 2 years’ experience in editorial.
• Basic Knowledge on Preparations of Jollof, Stew and 3in1 Beverages, Strong Knowledge on Nigerian Culinary, Spices, Puddings and Bakery will add Advantage.
• Working with Influencer Chef and Chef Forum will be an added advantage.
• Demonstrated ability to manage projects and deadlines for your own work as well as for collaborations with brands and creative partners.
• Strong communication and collaboration skills.
• Experience working on cross-functional teams to execute multi-platform content.
• Ability to partner effectively with editors, writers, contributors, producers, photographers, food stylists, designers, and more.
• On-camera interest and experience.

Application Closing Date
15th October, 2025.

How to Apply
Interested and qualified candidates should send their CV and a cover letter to: careers@blumenigeria.com CC: oluchi.sunday@blumedistribution.com using the Job Title as the subject of the mail.