Recruitment at Sonia Foods Industries

Sonia Foods Industries is one of the leading tomato products processing factories in West Africa. Its headquarters is located in Lagos-Ibadan Expressway, KM 39.
The company produces Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder and Thyme Leaves, under the brand name Sonia.
The factory is located in Ikorodu Shagamu Express Road, Onigbagbe/Sotubo Village, Shagamu Ogun State, Nigeria.

We are recruiting to fill the position below:

Job Title: Digital Brand Marketing Lead

Location: Nigeria
Employment Type: Full-time

Job Summary 

• We are seeking an experienced and innovative Digital Marketing Lead with a proven track record in driving digital campaigns and brand visibility within the FMCG sector in Nigeria
• The ideal candidate will have a deep understanding of the local market, consumer behavior, and digital trends that influence purchasing decisions
• This role requires a strategic thinker who can blend creativity with data-driven marketing approaches to grow our digital footprint and deliver measurable ROI.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across platforms (social media, SEO/SEM, email, web, mobile, influencer, and content marketing) tailored to the Nigerian FMCG landscape.
• Plan, manage, and optimize paid media campaigns (Google Ads, Facebook, Instagram, YouTube, TikTok, etc.) to drive brand awareness, engagement, and conversions.
• Collaborate with brand, sales, and product teams to align digital marketing efforts with business objectives and product launches.
• Analyze digital performance metrics and provide actionable insights to improve reach, engagement, and ROI.
• Manage and grow the company’s online community, maintaining brand voice and consistency across platforms.
• Identify and engage digital influencers and KOLs to amplify brand presence and consumer loyalty.
• Monitor trends in digital marketing and FMCG competition to stay ahead of the curve.
• Lead content development strategy—writing, editing, and commissioning impactful content in line with brand tone.
• Manage digital agencies, media partners, and third-party service providers for campaign execution and optimization.
• Prepare monthly reports and dashboards for senior management on key digital KPIs and campaign effectiveness.

Qualifications and Requirements

• Bachelor’s degree in Marketing, communications, business administration, or related field. A relevant master’s degree or digital marketing certification is a plus.
• Minimum of 5 years of hands-on experience in digital marketing within the Nigerian FMCG industry.
• Strong expertise in paid media management, SEO/SEM, content creation, and performance analysis.
• Proficient in tools such as Google Analytics, Meta Ads Manager, Google Ads, Hootsuite, Mailchimp, Canva, and similar platforms.
• Demonstrated ability to conceptualize and execute high-impact campaigns within tight deadlines and budget constraints.
• Deep knowledge of Nigerian consumer behavior and regional market dynamics.
• Excellent communication, analytical thinking, and stakeholder management skills.
• Creative flair with a passion for emerging trends in digital and consumer marketing.

What We Offer

• A dynamic and inclusive work environment within a leading FMCG brand.
• Opportunities for growth, learning, and career advancement.
• Competitive remuneration and performance-based incentives.
• Exposure to cross-functional teams and innovative marketing projects.

Application Closing Date
10th February, 2026.

How to Apply
Interested and qualified candidates should send their CV and a brief portfolio of successful digital campaigns to: careers@blumedistribution.com. using the job title as the subject of the mail.

Job Title: Brand Manager – Dairy

Location: Nigeria
Employment Type: Full-time

Job Summary

• We are seeking a high-performing and passionate Brand Manager to lead the strategic and creative direction of our milk and dairy product portfolio. This role requires a visionary leader with proven experience in FMCG brand management, particularly in milk and dairy categories, to strengthen brand equity, drive consumer engagement, and accelerate business growth.

Key Responsibilities

• Brand Strategy & Positioning: Develop and implement compelling brand strategies that align with business objectives and consumer insights across the milk and dairy category.
• Marketing Campaigns: Lead the planning, execution, and optimization of 360° marketing campaigns (ATL, BTL, and digital) to build brand awareness, engagement, and conversion.
• Innovation & Product Development: Collaborate with R&D and cross-functional teams to drive innovation, oversee product launches, and enhance product portfolio performance.
• Consumer Insights & Market Trends: Leverage market research and consumer data to identify trends, opportunities, and competitive threats, and translate insights into impactful actions.
• Brand Performance Management: Track KPIs, analyze brand health metrics, and provide regular performance reports and actionable recommendations.
• Cross-functional Collaboration:Work closely with Sales, Trade Marketing, Supply Chain, and external agencies to ensure seamless brand execution and consistency across all touchpoints.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 5 years of experience in brand management within the FMCG sector, with a strong focus on milk and dairy products.
• Proven track record of successful brand building and marketing campaign execution.
• Strong understanding of consumer behavior, market dynamics, and category trends.
• Excellent project management, communication, and leadership skills.
• Ability to think both strategically and creatively, with a hands-on approach.

Why Join Us

• Be part of a passionate and innovative team shaping the future of dairy brands.
• Work in a fast-paced environment where your ideas and impact matter.
• Competitive compensation and career growth opportunities.
• Salary is open for negotiation.

Application Closing Date
10th February, 2026.

How to Apply
Interested and qualified candidates should send their CV to careers@blumedistribution.com CC: oluchi.sunday@blumedistribution.com using the Job Title as the subject of the email.

Job Title: Regional Sales Manager (RSM)

Location: Jos – Plateau, and Benin – Edo
Employment Type: Full-time

Job Summary

• We are seeking an experienced and results-driven Regional Sales Manager (RSM) with a strong background in the FMCG industry to lead and drive sales performance across the assigned region.
• The ideal candidate will have a proven track record of managing high-performing sales teams, executing effective route-to-market strategies, and delivering sustainable revenue growth.

Key Responsibilities

• Develop and implement regional sales strategies aligned with company objectives.
• Lead, coach, and manage the regional sales team to achieve sales targets and KPIs.
• Drive market expansion, distributor performance, and outlet coverage within the region.
• Monitor sales performance, analyze market trends, and recommend corrective actions.
• Build and maintain strong relationships with distributors, key accounts, and trade partners.
• Ensure effective execution of trade marketing activities and promotions.
• Prepare and submit regular sales reports, forecasts, and market intelligence.
• Ensure compliance with company policies, sales processes, and ethical standards.

Qualifications & Experience

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).
• Minimum of 12 years’ total sales experience, beginning from a salesman role.
• At least 4 years’ proven experience as a regional sales manager.
• Mandatory FMCG industry experience (only candidates with FMCG backgrounds will be considered).
• Strong experience in team leadership, distributor management, and sales execution.
• Demonstrated ability to drive sales growth through effective people and performance management.
• Excellent analytical, communication, and negotiation skills.

Key Competencies:

• Strong leadership and people management skills
• Strategic thinking with execution excellence
• Results-oriented and performance-driven mindset
• Ability to work independently and manage multiple priorities
• Strong understanding of FMCG sales operations and route-to-market dynamics.

Application Closing Date
15th February, 2026.

How to Apply
Interested and qualified candidates should send their CV to careers@blumedistribution.com CC: oluchi.sunday@blumedistribution.com using the Job Title as the subject of the email.